8 Tools to better online reputation for property managers

Online reputation management is valuable for business owners to maintain standard brand identity in the eyes of their customers. In a consumer experience-driven industry like property management and real estate, online reputation plays a big role in the business.  You will need people to see you as a trustworthy, knowledgeable, capable, smart and efficient person in order to win their loyalty and numbers.  This calls for more time and energy towards monitoring their reputation online. 

Third-party reviews on all social media platforms, websites and blogs affect the reputation of different agencies massively. This is supported by the fact that in this technology-rich world, people will always run to search engines whenever they are about to buy an item. According to research done in 2019, a majority of people admitted to having been influenced into buying by positive reviews on different properties. A negative online reputation will always lead to low uptakes of items, including properties.

Property management companies anticipating building positive user reviews will make use of reputation management tools to capture negative reviews. Let’s face it, you will not always get good reviews and testimonials but these tools will help you restore a good reputation. 

Apart from bad reviews having long-lasting damage on your company, it can also cost you your company. It’s only rational to protect your company by keeping flap and practising a proactive account of your company to see you are well represented on social media and review sites. 

The following are the best software tools that you can use to maintain a  good property management  reputation online:

1. Mention

This is one of the best web and social media monitoring tools. It is capable of spontaneous real-time notification of social media sites such as Facebook, twitter, Pinterest and other social media sites. This is achieved through push notifications or emails, which can be easily customised by users to alert only of matters benefiting the company. With these notifications, mention can therefore notify of a bad review in a timely manner, enabling you to respond and defuse the problem to protect the company’s image before the situation escalates.

In addition, the mentioned tool carries out an analysis of your brand performance, recommends relevant social media influencers in the same field and allows you to spy on your competitor’s activities. 

2. Brand 24

Brand 24 is a cloud-based tool, permitting the users to discover and distribute content. This tool allows you to create projects which track the social mentions of an organization. You can have multiple projects in case of more than one product or even different campaigns of the same product. 

This tool has a feature that shows timely mentions around all the social media platforms, websites, blogs, and forums and also generates alerts when mentions occur. It alerts on sudden increase or decrease in the rate of the company discussions, making sure you are updated on the issues as they emerge. It also allows customization of the tool to get relevant notifications. 

A unique feature of this tool is its ability to identify and notify on new brands mentioned on the internet, including data exploration from the system.

Finally, the tool provides various ways to sieve data. You can sieve data by days, sentiments or even sources. Brand 24 serves businesses of different sizes and Pricing is done per month. 

3. Google alerts

Google Alerts is the simplest tool for reputation management.  It alerts you via email every time a keyword you selected is mentioned. This is most useful when trying to increase the search engine optimization efforts. All you need to do is enter a range of keywords and see which gets the most outturn. Google alerts search  through the internet and web pages, articles, blogs, and  scientific research documents to get your keywords

Google alerts are absolutely free.

4. Brand grader

The brand grader is a free and elementary tool from mention. It provides the user with useful information on the performance of his or her brand with data, showing the location of the people mentioning your brand and the site they are using. To use it you only need to provide the name of your company and your email account. 

This tool also shows the site that mentioned you most and its impact on the business. This is followed by the detection of sentiments, mention overviews, and social following and provides a chart of your brand against the score of your competitors.

5. Hootsuite

This tool is a solution solver to those that have a hard time managing all their social media accounts. It consolidates all your social media accounts onto one dashboard relieving you off the overwhelming task of posting on different social media platforms.

Hootsuite schedules social posts monitors keywords, evaluates your brand performance and even tracks all the accounts from the same tool. With this, it’s very easy to post on different accounts at the same time and still get real-time notifications from all accounts. Control over multiple social media accounts has never been this easy.

6. Yext

Information concerning your company may be found on any site in the world, but do you really have control over this  data? Yext provides brand verified answers making sure that you can control the information on social media about your business.

It provides accurate and consistent facts to the customers, being authorized straight from the business. Yext has been used by many companies around the globe to seize customer interest and control digital discovery, agreement, and revenue.

Note that Yext also allows you to add details about your company on sites that don’t have the information.

7. Review trackers

This tool gives users or businesses a merged platform to supervise online reviews. They monitor all major review websites offering Hootsuite consolidation, customer landing feedback pages and daily searching of reviews and notifications.

Though not free, review trackers offer a 2-week free trial and then a subscription to monthly payments. 

8. Reputology

Reputology allows users to respond, analyze and monitor reviews online. This updates you on the company’s performance and helps to identify areas that need improvement. It enables you to find reviews from different sites and respond to them, especially those using  Yelp, TripAdvisor and Facebook.

This tool can be used even in local markets since it’s not location-specific. It sends you automated email alerts of new reviews and allows you to respond directly from the platform. 

It also aids you to track how your employees have responded and followed up on reviews.

Never let negative sentiments ruin your brand reputation or worst case cost you your company. Take charge today and choose any of the above tools to manage your reputation in property management.